How Did I Find You? First I Went Here...Then There...

As a testament to just how interesting it can be to figure out how people find you, I was reviewing my morning HARO via email this week, (it’s a service that connects reporters with sources qualified to talk about a subject), and read Peter Shankman’s blurb on a nifty new source called iwearyourshirt.com. Interesting, I thought - let’s check it out. And indeed, the site has some great marketing potential for “getting the word out’ about your brand. In my quest for information, I scrolled down to “recent videos” and saw a brand called “call-em-all” being promoted, among other things, as a tool for property management. “Hmmm,” I thought, “That’s my gig - I should check it out.”

I was directed to a YouTube video where an everyday guy wearing a call-em-all t-shirt told me all about how my residents would benefit, and my life would be made easier by automatically calling or texting every phone number on my list to notify residents of community events, (“Don’t forget, the pool party is tomorrow - bring a friend!”), announcements, (“You will have no water for the next 2 hours”), and pretty much anything you would need to let everyone know. Pretty cool. From YouTube, you know I then clicked on the call-em-all website to take a better look. Pricing is based on numbers in plan, so, for example, if you have 500 numbers, (250 apartments) the cost is $95 per month. The time and effort saved in copies, delivery and traditional strategies might be worth it, and...it’s immediate. Love that. So will the residents.

So there you have it. Email (HARO) to iwearyourshirt.com to YouTube to call-em-all.

Now, to continue the circle of life, if call-em-all is monitoring and effectively managing their online reputation, they will see my post, see that I talked about their product, be forever grateful for continuing the chain and send me a t-shirt. Which I will put on, take a picture of, and blog about.

Welcome to advertising in the here and now. That’s what everybody’s talking about.