Rest Assured

Hyundai recently announced a new program, designed to alleviate consumer worries about purchasing a vehicle when their job could potentially be on the chopping block.

The Hyundai Assurance program works like this – if in the next year you lose your job, you can return your car. That’s it. Incredible and genius. This move is a perfect example of a company figuring out why consumers aren’t purchasing, and finding solutions that will alleviate their objections and concerns. Will people bring back their cars in droves? Hopefully not, or we all really in trouble, but in spite of the few (or many) that will, Hyundai has set themselves apart with a tool that serves to differentiate them from the rest of the pack. It’s a bold move, but I bet it will move stagnant inventory off the lot.

Visit http://hyundaiassurance.walkawayusa.com/ to read more about the program.

What if a smart apartment operator adapted this approach? You lose your job; you give back your apartment. It has its possibilities, and might make more sense than offering two months free rent.