Bad Design Is Like a Comb-Over

Great design is powerful. It gives the consumer an attractive first impression that will help facilitate an interaction, at which point they begin developing a perception and emotional connection with your brand. If they have good experiences, they will stay, and ultimately return when future need arises. Great design conveys quality, freshness and durability.

Bad design, on the other hand, is like a comb-over. It’s an attempt to “make do”. Everyone notices, and perception is diminished, but nobody will comment on just how bad it is.

In today’s marketplace, it is crucial to make the decision to care as much about how your product is presented as you do about the product itself. What does your branding message say about the quality you deliver? Do your models, signage, collateral and interactive offerings say “Sharp haircut!” or “ Oh…that’s bad”?

Remember to look in the mirror. Because when it comes to bad design, nobody is going to tell you just how bad it is.