Wednesday, December 16, 2009

Why You Should Get On Zillow Today

Zillow, one of the largest real estate websites, launched their rentals products division this week, and I must say, the opportunities for exposure, especially right now, are pretty good, mostly because there are very few listings. Given the popularity of the site and the fact that finally, companies are noticing the potential of having real estate sales and rentals play in the same sandbox, I expect that will change. The site offers the industry’s first mapped search by monthly payment, which allows shoppers to simultaneously find for-sale and for-rent homes, based on a monthly payment they can afford. With the appeal of home ownership and its appreciation benefits waning, it stands to reason that increasingly, some consumers will care more about price and location than whether the property is for sale or lease, and when comparing benefits, may elect to lease.

According to their website, the cost is just 9.95 per listing for 180 days to reach 8.3 million people every month, including a million renters and many others who are on the fence over whether to buy or to rent.

For $9.95, it’s a no-brainer. Lease one apartment and you’ve generated quite a return. If you lease nothing, you’re out 10 bucks. Get on Zillow today.

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