In an article on discounts and their effect on brands, (of which a future post is forthcoming), Ad Age reports that Google searches for the term "coupons" last month for the first time surpassed those for "Britney Spears." Even more interesting, after technology contributor Becky Worley revealed on Good Morning America how she hunted down coupons online to buy a $3.49 tube of Colgate for 24 cents, the word “toothpaste” shot to the top five Google search terms. Consumers are clipping with frenzy, and expecting to receive discounts for the products they buy.
Are you offering coupons for your current promotion? Are they easy to get? Do they provide an attractive incentive? Is the promotion easy to understand? Does the coupon expire?
Keep the coupons coming, set a time frame to your promotion and stick to it, and make sure your desired audience can easily access and take advantage of.
Monday, April 6, 2009
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