You Need An App For That!

For those of you that are curious about how many people have downloaded the apartment industry’s first iphone app, (you have probably seen the app in Apple’s latest iphone commercials or as part of their nationwide print campaign), Apartment Guide released figures today. Brace yourselves, the numbers are staggering.

Since October, over 230,000 consumers have downloaded the free app, and it has even been listed as a top 20, free utility app. Consumers viewed the commercials or print material, saw the content available as relevant or useful, went to the app store and took action.


Lessons to be learned:
Print and television media are the primary driver of all other media. Integrated campaigns produce results. Even Apple knows this.

By extending your reach through tools such as mobile, you can drive exposure for your service and brand.

Content remains king, and the consumer will download useful and relevant material – anytime, anywhere.