How Low Can You Go?

Many of you have heard me reference my dad, sales guy extraordinaire, during my training sessions. I had an interesting conversation with him yesterday that may provide insight to the “Can you go any cheaper?” questions we have all been hearing of late. When a client asks him if he can “go any lower” on the price, Dad says, “You know, I can’t. If I were able to, I wouldn’t have been honest with you in the first place, and that certainly would not make me someone you should trust.”
Now that is a snappy and effective comeback. Thanks, Dad.