“Buy Local” and “Support Local Business” campaigns are flourishing in today’s economic climate. As I left a local breakfast establishment yesterday, I couldn't help but notice the restaurant’s message posted on the front door. I nodded my head and felt pretty good knowing I had just supported one of the “little guys”. If your company operates specifically in a local or regional capacity, do not hesitate to let the residents and potential residents know. The message will be well received and can serve as a differentiator in marketing efforts.
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