Some time back a friend signed me up for the Brewtopia newsletter. I never paid much attention to it, usually dumping it straight into my trash – until this morning. Somebody got creative at Brewtopia and wrote some smart and cheeky copy that, for a moment at least, got my undivided attention.
Is the follow up you send this inventive? Copy can inform, overwhelm (just think of the last long email you received), and at it’s best, grab attention while making a case for buying your product.
Sit down today and review advertising and follow up materials. Does the copy intrigue? Does it try to say everything and in the process say nothing of relevance at all? Is it downright flat and boring? If so, get help and change it up. It could mean the difference between attention and deletion.
That’s creativity.
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