What a Blog Really Is
I recently heard Kristin Steiner, account manager extraordinaire explaining blogs to a group of middle aged men, who obviously weren’t getting it. The light bulbs went on when Kristen profoundly described it this way – “Blogs are like cocktail party white papers,” she said, “you have a brief and relevant conversation and then you move on.”
Priceless. And right on spot.
Bloggers, if your readers have to stop in the middle of your post to refresh their cocktails, you might want to think about shortening it up a bit.
Tuesday, July 14, 2009
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